Created in 2014, LinkedIn’s Social Selling Index (SSI) is calculated daily and measures the effectiveness of your professional brand and overall profile on the platform. The score significantly impacts how you find and connect with people but, more importantly, it affects how people find and connect with you. 

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If your professional role has you working in sales or marketing, it’s important to know that 52% of buyers list LinkedIn as the most influential channel during their research process. In addition, roughly 25% of users on LinkedIn are senior-level influencers who have significant involvement in the decision making process. 

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Download our free eBook and learn strategies that can be put into practice today to improve your SSI score and start building your lead engine on LinkedIn.